Rainmaker Marketing, on behalf of Durban developer Devmco Group, have officially been awarded the coveted title for “Best Development Marketing South Africa” at the recent Africa and Arabia region of the International Property Awards. This was achieved for the marketing campaign of the newly-launched Salta Sibaya, an exclusive mixed-use estate within the Sibaya Coastal Precinct, along KZN’s sought-after North Coast.
Salta Sibaya has set out to revolutionise the way South Africans live and will create a blueprint for smart village estates of the future. The impressive uptake of sales demonstrates that Devmco Group has met the demand for next-level residential opportunities.
Charles Thompson, Director of Devmco Group comments: “To say that the marketing and sales launch of Salta Sibaya exceeded our expectations is an understatement. The success behind the Salta Sibaya marketing is directly linked to the collaboration, trust and expertise of all the parties involved, which has been created through years of partnerships across all our projects. This team includes our marketing partner, the architects, our in-house sales solution and the conveyancing team. By working closely together and truly understanding how to package Salta Sibaya and what was needed to reach our potential buyers, we accomplished remarkable sales at launch.”
“By reaching over R1 billion in sales over the initial launch period in March, Devmco Group was able to break ground sooner than expected and further entrench the Sibaya Coastal Precinct as a catalytic node. Now 7 months from launch, this development has unlocked in excess of R1, 7 billion in sales now and construction is on track with all aspects, and our handover announcement is imminent,” explains Thompson.
Devmco Group has partnered with Craft of Architecture to create a place where families, professionals and retirees can thrive in a safe environment. Salta Sibaya promises a new wave of living with exclusive homes surrounded by natural surroundings, alongside mixed-used retail, leisure and business facilities. With the use of solar innovations and smart technology, this development is set to become KwaZulu-Natal’s first Smart Village.
As part of the team, Rainmaker Marketing was appointed to bring this revolutionary development to market. Set to launch Salta Sibaya amidst COVID-19 lockdowns and market uncertainty, the international award-winning Umhlanga-based marketing agency focused on creating strong brand awareness through an integrated campaign and the adoption of new digital marketing technologies to reach people at home.
“Having played an integral role in the marketing behind many developments within the Sibaya Coastal Precinct, we partnered with Devmco Group to take over KZN as we introduced Salta Sibaya to the region. Thanks to the multiple tiers of marketing strategies, pre-launch hype and networking, Salta Sibaya achieved exceptional results from day one,” shares Stefan Botha, Director of Rainmaker Marketing.
“Having received no less than Five Stars for our submission, we have also been nominated as one of the finalists for the title of “Best Development Marketing Africa” which, should we win, would see us competing against other continent winners for the top global award. We are delighted that this is now the 4th International Property Award that we have won since 2017. We are incredibly proud to have been announced first-place for the Best Development Marketing South Africa as we continue to strive to continuously innovate in everything we do,” explains Botha.
The Salta Sibaya launch campaign targeted strategic KwaZulu-Natal suburbs with a balance of digital, out-of-home and traditional marketing. To combat the COVID-19 second wave in particular, Rainmaker Marketing proactively created a hybrid sales solution to support the usual face-to-face methods. This solution allows buyers and investors to purchase property online while giving them a sense of trust and security in the product, as well as direct access to professional teams and virtual ways to purchase.
As a recipient of the African Property Award 2021-22 award, the most acclaimed industry achievement in the region, Salta Sibaya will now go head-to-head with winners from other African regions.