“Research is the process of understanding and analysing your market profile, competition, location and product demand, with the intent of creating an offering that achieves optimum value”

Brenda Padayachee, Head of Market Research


Market research is vital for companies developing new products or wanting to ensure ongoing success of existing products. Market research assists in gaining and sustaining a competitive edge in the industry and becomes a vital tool for identifying the correct target market and increasing product sales.

We specialise in market research related to property developments and mixed-use precincts, but we also have significant experience in researching for various industries such as education, hospitality, construction and engineering, and more. Our market research division has successfully helped unlock over R19,490 billion in new developments over the last three years.

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Target market profiling
Competitor analysis
Consumer buying patterns
Market trends and insights
Clear product recommendations
Product differentiators
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