29 Nov 23

Rainmaker Marketing 2023 Property Market Report

As the leading property marketing and lifestyle agency in Africa, we’ve made it our mission to simplify the complex world of property, ensuring that everyone, especially first-time buyers, can confidently step into the realm of real estate.

As part of our commitment to bring you easily digestible and shareable insights, is the release of our brand-new Rainmaker Marketing 2023 Property Market Report. These reports promise to transform the way you perceive the property market, showcasing emerging and thriving real estate regions across South Africa.

In our inaugural edition, we shine a spotlight on the phenomenal growth seen on KwaZulu-Natal’s North Coast, particularly within the towns of Ballito and Salt Rock.

“KwaZulu-Natal’s North Coast is amongst South Africa’s most sought-after and fastest-growing regions and has been a canvas for our transformative efforts in shaping the real estate landscape. Our unwavering commitment to research and market analysis has empowered investors and developers across the spectrum, to unlock developments from affordable to luxurious estates, that seamlessly align with the region’s rapid growth,” says Stefan Botha, Director of Rainmaker Marketing

Each quarter, our report will be accompanied by an informative synopsis presented by Stefan, in video and podcast format.

Our reports are compiled with an engaging research analysis conducted by our own in-house Market Research team, under the insight of our Head of Market Research, Brenda Padayachee.

What can you expect from our reports?

Unpacking key growth regions and precincts across the country

Understanding buyer activity in the residential market

Unpacking development residential trends

Understanding factors influencing the movement of people to these nodes

Highlighting key development within the area

“What we’ve done in the study is we’ve broken down all the pull factors [of the North Coast] into statistics that we believe you will find really valuable, whether you are a stakeholder, an investor, an agent or someone who’s interested in the North Coast, we look forward to sharing much more with you,’ explains Botha.

Highlights of the 2023 Property Market Report

KwaZulu-Natal’s North Coast is well known as it stretches from Ballito to Salt Rock. The region has seen significant development and population growth over the last decade. Semigration is playing a role in the population growth. While it’s no secret that the Western Cape currently enjoys the lion’s share of the semigration trend with 46% and KwaZulu-Natal only 9%, there are statistics and trends contributing to the ever-growing move towards KwaZulu-Natal’s North Coast. Interestingly, since 2019, 77% of people relocating to the North Coast from other parts of KwaZulu-Natal.

The pull factor lies in exceptional educational facilities, robust security measures, quality healthcare services, diverse retail options, and the efficient management of water and urban precincts. Not to mention the beautiful natural landscapes, with access to the berg, beach, and bush within a short commute. There is also the scheduled R2,2Bn development of Club Med, which will soon unfold in the region, along with other key infrastructure and developments contributing to the growth.

Approximately 102 adults are moving into the greater North Coast area each month, which is the equivalent to approximately 41 families per month. Ballito and Salt Rock specifically have experienced the most activity, witnessing a doubling of the adult population in just over 12 years, indicating significant growth. During the course of 2023, the 36-49 age group formed the majority of buyers in Ballito (36%) and in Salt Rock (45%).

The majority of homes in Salt Rock and Ballito are within estates and it is interesting to see that sales within estates are far exceeding those outside of estates. Over the last 12 months, Freehold sales within estates in Ballito and Salt Rock have exceeded those outside of estates by 144% and 190% respectively. While over the last 12 months, Sectional Title unit values within estates have exceeded those outside of estates with Ballito and Salt Rock achieving an average 49% higher prices.

The North Coast of KwaZulu-Natal is growing by leaps and bounds. We’re proud to share the statistics, analysis and predictions within our latest property market report.

Download the full report for full insights into this sought-after South African node.

Watch Stef Botha’s synopsis of the KwaZulu North Coast report.

Note: The statistics used in this report were sourced from Lightstone Data, with interpretation and analysis conducted by Rainmaker Marketing.