“We pride ourselves on a turn-key approach to property development marketing and on the proven success of our clients"
– Stefan Botha, Director of Rainmaker Marketing
Welcome To Rainmaker Marketing
South Africa’s leading property development marketing agency.
Rainmaker Marketing was created to not so much fill a gap as make one, and it is with that passion that Rainmaker Marketing has turned the marketing of new residential and hospitality developments around.
In 5 short years, Rainmaker Marketing has grown into a slick operation that boasts some of the largest developers in Southern Africa as clients. In addition, the team has evolved into a group of experts in their respective fields of marketing, who are all passionate about the same thing, property.
The PR department boast extensive and trusted relationships with the media and property experts, with skills that range from event planning and hosting, to copywriting and media liaison. The design team come from some of the best advertising agencies in South Africa, and bring an element of creativity and all-encompassing design skills to the team, and the sales department help drive property sales by proactively following up on leads, and liaising with potential purchasers so that the client can ‘close' the deal.
From just a single client, Rainmaker Marketing has successfully launched some “big names” in the property industry such as The Pearls of Umhlanga, Signature Sibaya, St Antoine Private Residence in Mauritius, Izinga Hills, Zululami Luxury Coastal Estate, Pebble Beach, Ocean Club Zimbali and Umhlanga Arch to name a few. We also conceptualised and launched the Retire KZN campaign with the country’s 2nd largest developers, Tongaat Hulett Developments.
In summary, Rainmaker Marketing is ever redefining the way property developments are marketed.
R 2,98 bil
The sales that our clients achieved
R 19,3 mil
The free media exposure that we achieved for our clients.
The combined Facebook likes that we achieved for our clients.
Total website visitors generated for our clients.
"Your brand is a story unfolding across all customer touch points."
– Jonah Sachs
Illustrating our uniquely tailored marketing
Each project presents the opportunity for us to get creative, resourceful, and strategic. We understand that our clients all have very different needs, goals and product offerings. That’s why we tailor each project to ensure it has our personal touch.
The systems we’ve put in place so that every project gets our best
Using our resources we extensively research every bit of information that will make the project at hand relevant and current.
Presenting marketing plan and budget
Not all budgets are the same.
A budget will be set out according to the client’s objectives and targets.
Our team meets yours
The Rainmaker Marketing team responsible for the rollout of the project meet with the client to comprehensively understand the product and campaign goals.
Marketing campaign rollout
Dates are set, teams are briefed and the marketing campaign commences. Corporate identities, websites and copy are conceptualised and created, as well as media launches planned according to the project strategy.
Brand creation and corporate identity
The Rainmaker Marketing team defines your vision through the creation of logos, as well as look and feel.
Implementing market launch
Once all marketing collateral is finalised, and ready to go to market, the product is released to the public through an integrated marketing approach; digital, print media, public relations, launch events and exhibitions, to name a few.
At the end of each month, we produce a comprehensive report and analyse to confirm whether we are on track to meet our campaign objectives.