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we have unlocked over R12 billion in sales for our developer partners

Social Media Manager

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Rainmaker Marketing is a leading turnkey property development marketing agency, blending global insight with local expertise to deliver end-to-end strategies that drive measurable results. With over 12 years of experience, we’ve helped unlock more than R12 billion in property sales for our partners across South Africa and internationally.

From in-depth market research and brand creation to digital campaigns, lead generation, and conversion, we craft data-driven, bespoke marketing solutions that connect developments with their ideal buyers. Our team thrives in a fast-paced, collaborative environment where creativity, accountability, and performance define everything we do.

About the Social Media Manager Role

This is a full-time remote role for a Social Media Manager based in Cape Town, working closely with our head office team in KwaZulu-Natal.

This is not a behind-the-screen-only role. We are looking for someone confident, proactive, and highly capable in client-facing environments.

Responsibilities

  • Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, TikTok where relevant).
  • Confidently manage client communication, attend site visits, and represent the brand professionally.
  • Be on-site regularly at Cape Town developments to capture content.
  • Create compelling photo and video content with a strong eye for composition, lighting, and storytelling.
  • Conceptualise and produce reels, walkthroughs, lifestyle content, and development updates.
  • Write engaging, on-brand captions aligned with campaign objectives.
  • Monitor trends and implement relevant, innovative content ideas.
  • Track performance metrics and provide strategic optimisation recommendations.
  • Work closely with designers, videographers, and account managers to ensure aligned messaging.
  • Support paid social campaigns in collaboration with the digital team.

Primary Skills Required

  • Proven experience in Social Media Marketing and Social Media Optimisation (SMO).
  • Strong client-facing communication skills and professional presentation.
  • Confident and comfortable working directly with property developers and stakeholders.
  • Excellent content creation ability, with a strong eye for videography and photography.
  • Experience creating short-form video content (Reels, TikTok, Stories).
  • Strong copywriting skills with the ability to adapt tone across brands.
  • Ability to analyse performance insights and optimise accordingly.
  • Knowledge of the property and hospitality industries is advantageous.
  • Strong organisational skills and ability to manage multiple projects.
  • Bachelor’s degree in Marketing, Communications, or related field preferred.
  • 2–4+ years’ experience in a similar role (agency experience advantageous).