About the role
We are seeking a Senior Copywriter to join our Copy team who lead the articulation of brand strategy into high-performance, conversion-driven content. This role requires a strategic thinker with strong conceptual ability, commercial awareness and a proven ability to craft compelling narratives across multiple platforms.
The Senior Copywriter will play a central role in shaping brand identities, developing campaign messaging, and ensuring consistency and excellence across all written collateral.
Responsibilities
Brand Creation and Development
- Lead the verbal identity development for new property and lifestyle brands.
- Translate strategic positioning into distinctive tone of voice frameworks.
- Develop naming, taglines, brand narratives and campaign ideas.
- Contribute to concept development in collaboration with design and strategy teams.
- Ensure each project has a clearly defined messaging hierarchy aligned to target audience and commercial objectives.
Content Creation
- Produce high-quality, conversion-focused content across all stages of the buyer journey.
Typical outputs include:
- Website copy
- Blogs and mailers
- Brochures and printed marketing collateral
- Investor prospectuses and pitch decks
- Social media content
- Video scripts
- Google and Meta copy
Key Requirements:
- Write with strategic intent, not just creative flair.
- Adapt tone across multiple developments and audience types.
- Apply SEO principles where required.
- Maintain speed without compromising precision or quality.
Consistency Across Collateral
- Ensure alignment between brand positioning and all outward-facing communication.
- Maintain consistency in tone, terminology and messaging across platforms.
- Develop and uphold brand messaging guidelines.
- Safeguard brand integrity across campaign rollouts.
Copy Editing
- Demonstrate strong attention to detail by identifying and correcting grammar, spelling, punctuation, and formatting errors.
- Ensure all edited content aligns with the brand’s tone of voice, terminology, and internal style guidelines.
Primary Skills Required
- Minimum 3 years’ professional copywriting experience.
- Experience in property, real estate, lifestyle or investment marketing advantageous.
- Strong portfolio demonstrating brand creation and long-form writing capability.
- Strong conceptual thinking and campaign development skills.
- High attention to detail and language precision.
- Ability to manage multiple projects simultaneously under deadline pressure.
Competencies
- Strategic thinking
- Deadline management
- Collaborative mindset
- Ownership and accountability