Market Research

At Rainmaker Marketing

Market research is vital for companies developing new products or wanting to ensure ongoing success of existing products. It provides detailed insights into competitors, target market preferences, market trends, consumer buying patterns, economic shifts, and demographics of target markets. Market research assists in gaining and sustaining a competitive edge in the industry and becomes a vital tool for identifying the correct target market and increasing product sales.

At Rainmaker marketing, we specialise in market research related to property developments and mixed-use precincts, but we also have significant experience in researching for various industries such as education, hospitality, construction and engineering, and more.

Our market research division has successfully helped unlock over R19,490 billion in new developments over the last three years.