At the beginning of October, Rainmaker Marketing held a media briefing for Umhlanga Arch at Old Town Italy. This event gave the Umhlanga Arch team, along with the Rembrothers Group, the opportunity to share new insights into this game-changing development, from construction updates to the plans of introducing KwaZulu-Natal’s first European high street.
“This is a first for KZN, and although it stemmed from an international concept, the Umhlanga Arch high street will fully support locally-based businesses. Every element of the high street will not only be unique to the area but will also be on-trend and of a superior quality. We have been consulting with original home-grown brands and to start we have already confirmed Mark Gold, a leading bespoke South African jewellery brand, as one of the first operators,” shares Renzo Scribante, Founder of the Rembrothers Group.
“We want residents, businesses and locals to feel transported to another place. This is definitely nothing like the typical malls and office blocks we have come to know and are used to. Our shop fronts will portray the personality of each operator, while the area will be an eclectic space for all to enjoy,” continues Scribante.
Prominently positioned on the slopes of Umhlanga’s Ridgeside, this R1.3 billion development is one of the largest mixed-use developments in the province and will undoubtedly bolster tourism, stimulate investment into the region, further elevate Umhlanga and greater Durban to a world-class standing, and facilitate significant job creation.
In February 2017 the Multiply Group introduced Umhlanga Arch to the market. Since then, Umhlanga Arch has reached many significant milestones including the sell-out success of all the residential apartments and lofts, the announcement of the first Hilton Garden Inn for South Africa, the new home of SMG Umhlanga and the fact that it was the best marketed development in Africa in 2017. The construction progress is another facet that continues to soar.
“We are proud to have been a part of this outstanding development journey and to see this unique product come to life. Umhlanga Arch has truly broken the traditional boundaries of development mixed-use living in KwaZulu-Natal and we look forward to sharing more insight into it’s extraordinary offerings,” shares Stefan Botha, Director of Rainmaker Marketing.