Mount Edgecombe Retirement Village

The Product:

From the developers of Ocean Dune Sibaya and Pebble Beach Sibaya comes the exceptional Gold Coast Estate. Set within KwaZulu-Natal’s sought-after Sibaya Coastal Precinct, this secure family estate is nestled between dense coastal forest and the golden sands of the North Coast. Gold Coast Estate offers architecturally-modern freestanding homes and sought-after recreational amenities set within a serene, natural environment.

Mount Edgecombe Retirement Village
Mount Edgecombe Retirement Village

The Brief:

Gold Coast Estate is all about creating a luxury lifestyle and becoming the most prestigious offering within the Sibaya Coastal Precinct. Our client therefore asked us to craft a brand that reflected this, whilst generating a desire for people to not only invest in the product but rather choose it as their dream home. To achieve this, every element that this network was exposed to had to be beautiful, luxurious and modern – in line with everything Gold Coast Estate represents.

Mount Edgecombe Retirement Village

The Execution

To achieve the desired outcome, we were confident that an exclusive network strategy would be effective, and ultimately achieve the sales results anticipated by the development team. This included hosting a series of intimate events, in which people who were lucky enough to be part of developer and sales team networks, were invited to be amongst the first to hear about Gold Coast Estate. The strategy was a resounding success, with nearly 90% of the stands being sold over the course of the 5 events.